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From: Matthew Robinson <[email protected]>
Subject: Managing campaign data attrition
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Content preview: Hi Fumiko, My name is Matthew Robinson of Cognition solutions,
a specialist marketing data business. I am writing to you, as our clients
are reporting significant churn in their customer data and I thought our
r [...]
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<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";background:#FDFDFD;'><span style=3D"font-family: Arial, H=
elvetica, sans-serif; font-size: 14px;">Hi Fumiko,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: rgb(96, 96, 96); font-family: Ari=
al, Helvetica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">My name is Matthew Robinson of Cognition solutions, a =
specialist marketing data business. I am writing to you, as our clients are=
reporting significant churn in their customer data and I thought our range=
of solutions around this might be relevant to you in your role at Aceite E=
l dorado.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">Data churn is an on-going issue for any business, but th=
e unprecedented up-tick in recent months has been significant enough for th=
e US to have coined the phrase <em>=E2=80=98The Great Resignation=E2=80=99<=
/em>. We have clients who were sat on clean data only 18 months ago and the=
y=E2=80=99re now experiencing inaccuracy and bounce levels up to 60% - effe=
ctively making the data unusable for either campaigns or direct sales activ=
ity.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">With over 20 years=E2=80=99 experience; orchestrating; c=
leaning; enriching; tracking (people movements) and building our clients sa=
les and marketing data, we have developed a comprehensive range of data sol=
utions that we tailor to our clients specific requirements and budgets =E2=
=80=93 it=E2=80=99s <em>not</em> a =E2=80=98one-size-fits-all=E2=80=99 appr=
oach at Cognition. Using an efficient blend of technology and research anal=
yst support, we can handle any requirement, whatever the size =E2=80=93 fro=
m a few hundred to several million records.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">We=E2=80=99d welcome the opportunity to meet to discuss =
your own requirements and to undertake a <strong><em>free data health-check=
</em></strong> on your data.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">If this is of interest, we would want to schedule a shor=
t initial meeting to understand your specific requirements. Please feel fre=
e to <a href=3D"http://labs.cognition-solutions.com/r/c8f68c25341546d051050=
c0f9?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO=
2k6MTtpOjIxMDk7fXM6NToiZW1haWwiO2k6NDM1MDtzOjQ6InN0YXQiO3M6MjI6IjYyMmE2ZGEz=
YTFlZWQxOTY4OTc5MDYiO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6ImNoYW5uZWwiO2E=
6MTp7czo1OiJlbWFpbCI7aTo0MzUwO319&"><strong>schedule a meeting</strong></a>=
<strong>=C2=A0</strong>based on your availability.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">I also thought it would be useful to connect with you =
via LinkedIn: <a href=3D"http://labs.cognition-solutions.com/r/1f2837eeed2e=
662e9cc07552e?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24u=
ZXZlbnQiO2k6MTtpOjIxMDk7fXM6NToiZW1haWwiO2k6NDM1MDtzOjQ6InN0YXQiO3M6MjI6IjY=
yMmE2ZGEzYTFlZWQxOTY4OTc5MDYiO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6ImNoYW=
5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0MzUwO319&">https://www.linkedin.com/in/ma=
tthew-robinson-541281b/</a>=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">I hope to be able to meet you soon<em>.<=
/em></span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">Kind regards,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><strong><span style=3D'font-family:=
"Calibri","sans-serif";color:#4B4B55;'>Matthew Robinson</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><span style=3D'font-family:"Calibri=
","sans-serif";color:#4B4B55;'>Commercial Director</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D'font-size:13px;font-family:"Calibri","sa=
ns-serif";color:black;'>44-79-3955-5447</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><a href=3D"http://labs.cognition-solutions.com/r/2ec43d=
c4e5de74db7217648ac?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcG=
FpZ24uZXZlbnQiO2k6MTtpOjIxMDk7fXM6NToiZW1haWwiO2k6NDM1MDtzOjQ6InN0YXQiO3M6M=
jI6IjYyMmE2ZGEzYTFlZWQxOTY4OTc5MDYiO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6=
ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0MzUwO319&" title=3D"http://www.cogn=
ition-solutions.com"><span style=3D'font-size:13px;font-family:"Calibri","s=
ans-serif";color:#0563C1;'>www.cognition-solutions.com</span></a></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><strong><span style=3D'font-size:13px;font-family:"Cali=
bri","sans-serif";color:#4B4B55;'><img width=3D"327" src=3D"https://labs.co=
gnition-solutions.com/media/images/Cognition-Logo.png" alt=3D"cid:image001.=
[email protected]"></span></strong></p>
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<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><strong><span style=
=3D'font-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Unite=
d States =C2=A0</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>55 Madison Av=
enue</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Suite 400 =C2=
=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Morristown, N=
J, 07960 =C2=A0=C2=A0</span></p>
</td>
<td style=3D"width:163.85pt;border:solid white 1.0pt;border-lef=
t: none;padding:0in 5.65pt 0in 5.65pt;height:42.05pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><strong><span style=
=3D'font-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Unite=
d Kingdom</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>5 Chancery La=
ne</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>London EC4A 1=
BL</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>United Kingdo=
m</span><span style=3D'font-size:13px;font-family: "Calibri","sans-serif";=
color:black;'>=C2=A0</span></p>
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