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From: Matthew Robinson <[email protected]>
Subject: RE: Managing campaign data attrition
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Content preview: Hi Fumiko, With the unprecedented level of churn we’ve all
experienced with our sales and marketing data, I wrote to you a few days
ago with details of our data cleaning and enrichment solutions and I am follo
[...]
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<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";background:#FDFDFD;'><span style=3D"font-family: Arial, H=
elvetica, sans-serif; font-size: 14px;">Hi Fumiko,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: rgb(96, 96, 96); font-family: Ari=
al, Helvetica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">With=C2=A0</span><span style=3D"color: black; font-fam=
ily: Arial, Helvetica, sans-serif; font-size: 14px;">the unprecedented leve=
l of churn we=E2=80=99ve all experienced with our sales and marketing data,=
I=C2=A0</span><span style=3D"font-family: Arial, Helvetica, sans-serif; fo=
nt-size: 14px;">wrote to you a few days ago=C2=A0</span><span style=3D"colo=
r: black; font-family: Arial, Helvetica, sans-serif; font-size: 14px;">with=
details of our data cleaning and enrichment solutions and I am following-u=
p to see if you would be interested in a <strong>free data health check=C2=
=A0</strong>and the opportunity to understand the extent this has impacted =
your own sales and marketing data.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"color: black; font-family: Arial, Helvetic=
a, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"color: black; font-family: Arial, Helvetic=
a, sans-serif; font-size: 14px;">We have clients w</span><span style=3D"fon=
t-family: Arial, Helvetica, sans-serif; font-size: 14px;">ho were sat on cl=
ean data only 18 months ago and they=E2=80=99re now experiencing up to 60% =
inaccuracy and bounce levels - effectively making the data unusable for eit=
her campaigns or direct sales activity.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">Our data orchestration, cleaning and enrichment solution=
s are designed to cost effectively support a wide range of requirements and=
budgets, from handling a few hundred records to several million.</span></p=
>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"font-family: Arial, Helvetica, sans-serif;=
font-size: 14px;">If you are interested in our running a data health check=
and receiving a tailored report or you simply want to know more about our =
approach and what we do at Cognition,=C2=A0we would be delighted to schedul=
e a short initial exploratory. Please feel free to <a href=3D"http://labs.c=
ognition-solutions.com/r/800eb6e0af44fb4a8e03ab603?ct=3DYTo1OntzOjY6InNvdXJ=
jZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjIzODU7fXM6NToiZW1haW=
wiO2k6NDQ5MztzOjQ6InN0YXQiO3M6MjI6IjYyMzJmZjA2YWQzYTQ5MDA1MTgwMjciO3M6NDoib=
GVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0NDkz=
O319&"><strong>schedule a meeting</strong></a><strong>=C2=A0</strong>based =
on your availability.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">I also thought it would be useful to connect with you =
via LinkedIn: <a href=3D"http://labs.cognition-solutions.com/r/bc6c6a3e9b69=
881c49caf8a2c?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24u=
ZXZlbnQiO2k6MTtpOjIzODU7fXM6NToiZW1haWwiO2k6NDQ5MztzOjQ6InN0YXQiO3M6MjI6IjY=
yMzJmZjA2YWQzYTQ5MDA1MTgwMjciO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6ImNoYW=
5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0NDkzO319&">https://www.linkedin.com/in/ma=
tthew-robinson-541281b/</a>=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">I hope to be able to meet you soon<em>.<=
/em></span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">Kind regards,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><strong><span style=3D'font-family:=
"Calibri","sans-serif";color:#4B4B55;'>Matthew Robinson</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><span style=3D'font-family:"Calibri=
","sans-serif";color:#4B4B55;'>Commercial Director</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D'font-size:13px;font-family:"Calibri","sa=
ns-serif";color:black;'>44-79-3955-5447</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><a href=3D"http://labs.cognition-solutions.com/r/b478ff=
d018bac36efd8ebab24?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcG=
FpZ24uZXZlbnQiO2k6MTtpOjIzODU7fXM6NToiZW1haWwiO2k6NDQ5MztzOjQ6InN0YXQiO3M6M=
jI6IjYyMzJmZjA2YWQzYTQ5MDA1MTgwMjciO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6=
ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo0NDkzO319&" title=3D"http://www.cogn=
ition-solutions.com"><span style=3D'font-size:13px;font-family:"Calibri","s=
ans-serif";color:#0563C1;'>www.cognition-solutions.com</span></a></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><strong><span style=3D'font-size:13px;font-family:"Cali=
bri","sans-serif";color:#4B4B55;'><img width=3D"327" src=3D"https://labs.co=
gnition-solutions.com/media/images/Cognition-Logo.png" alt=3D"cid:image001.=
[email protected]"></span></strong></p>
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;font-family:"Arial","sans-serif";line-height:12.65pt;'><strong><span style=
=3D'font-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Unite=
d States =C2=A0</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>55 Madison Av=
enue</span></p>
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;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Suite 400 =C2=
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<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Morristown, N=
J, 07960 =C2=A0=C2=A0</span></p>
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t: none;padding:0in 5.65pt 0in 5.65pt;height:42.05pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><strong><span style=
=3D'font-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>Unite=
d Kingdom</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>5 Chancery La=
ne</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
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BL</span></p>
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;font-family:"Arial","sans-serif";line-height:12.65pt;'><span style=3D'font=
-size:13px;font-family:"Calibri","sans-serif";color:#4B4B55;'>United Kingdo=
m</span><span style=3D'font-size:13px;font-family: "Calibri","sans-serif";=
color:black;'>=C2=A0</span></p>
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