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From: Matthew Robinson <[email protected]>
Subject: Marketing Data Vendor Selection =?UTF-8?B?4oCT?= Guidance
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Content preview: Hi Fumiko, We hear from clients about their experience of
working with other sales and marketing data companies and specifically the
ones enabling access to an existing repository of B2B data and I thought,
give [...]
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<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";background:#FDFDFD;'><span style=3D"font-family: Arial, H=
elvetica, sans-serif; font-size: 14px;">Hi Fumiko,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: rgb(96, 96, 96); font-family: Ari=
al, Helvetica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">We hear from clients about their experience of working=
with other sales and marketing data companies and specifically the ones en=
abling access to an existing repository of B2B data and I thought, given yo=
ur role at=C2=A0</span><span style=3D"font-family: Arial, Helvetica, sans-s=
erif; font-size: 14px;">Aceite El dorado</span><span style=3D"color: black;=
font-family: Arial, Helvetica, sans-serif; font-size: 14px;">, you might f=
ind it useful if I share some of the feedback we=E2=80=99ve had and our tho=
ughts around what you need to ask and look for when sourcing a data partner=
.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"color:black;">=C2=A0</span></p>
<table style=3D"width: 0.0pt;border: none;border-collapse:collapse;">
<tbody>
<tr>
<td style=3D"width:77.4pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: double #5B9BD5 1.5pt;border-bottom:solid #5B9BD5 1.0pt;border-righ=
t:solid #4F81BD 1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height=
:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">Recurring Issue</span></strong></p>
</td>
<td style=3D"width:81.0pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">Risk</span></strong></p>
</td>
<td style=3D"width:116.75pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #4F81BD=
1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">What to look out for when sourcing a Data Part=
ner</span></strong></p>
</td>
<td style=3D"width:65.75pt;border-top:double #5B9BD5 1.5pt;bord=
er-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD=
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">Recurring Issue</span></strong></p>
</td>
<td style=3D"width:69.2pt;border-top:double #5B9BD5 1.5pt;borde=
r-left: none;border-bottom:solid #5B9BD5 1.0pt;border-right:solid #4F81BD =
1.0pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">Risk</span></strong></p>
</td>
<td style=3D"width:109.45pt;border-top:double #5B9BD5 1.5pt;bor=
der-left:none;border-bottom:solid #5B9BD5 1.0pt;border-right:double #5B9BD5=
1.5pt;background:#5B9BD5;padding:0in 5.4pt 0in 5.4pt;height:25.4pt;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;text-align:center;'><strong><span style=3D"=
font-size:13px;color:white;">What to look out for when sourcing a Data Part=
ner</span></strong></p>
</td>
</tr>
<tr>
<td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);background: rgb(222, 234, 246);paddi=
ng: 0in 5.4pt;height: 163.9pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><strong><em><span style=3D"font-size:12px=
;">Inaccurate, incomplete data</span></em></strong></p>
</td>
<td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 163.9p=
t;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:12.0pt;font-size:14px;=
font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Bounce rat=
es - increased blacklisted risk</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Compromis=
es brand perception</span></p>
</td>
<td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
163.9pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Insist on=
all data being verified before being released</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">=C2=A0</s=
pan></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">OR have t=
he data built from scratch to your specific requirements.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">=C2=A0=C2=
=A0<br>=C2=A0Check the date when the repositories were built - The 'Gr=
and Resignation' through the pandemic led to unprecedented levels of d=
ata churn</span></p>
</td>
<td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical=
-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><strong><em><span style=3D"font-size:12px=
;">Data compliance</span></em></strong></p>
</td>
<td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: white;padding: 0in 5.4pt;height: 163.9pt;vertical-=
align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Non-compl=
iance with regulations such as GDPR and CCPA.=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;"><br>=C2=
=A0Loss of reputation or even fines</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">=C2=A0</s=
pan></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Lack of t=
ransparency =E2=80=93 Often there=E2=80=99s no specific reference to where =
the personal data was sourced=C2=A0</span></p>
</td>
<td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: white;padding: 0in 5.4pt;height: 163.9pt;verti=
cal-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">A partner=
who runs a tailored compliance programmes =C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">=C2=A0</s=
pan></p>
<p style=3D'margin:0in;margin-bottom:12.0pt;font-size:14px;=
font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Who audits=
every record according to where the data was sourced and how it was source=
d=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;border:none=
windowtext 1.0pt;padding:0in;">=C2=A0</span></p>
</td>
</tr>
<tr>
<td style=3D"width: 77.4pt;border-top: none;border-left: 1.5pt =
double rgb(91, 155, 213);border-bottom: 1.5pt double rgb(91, 155, 213);bord=
er-right: 1pt solid rgb(156, 194, 229);padding: 0in 5.4pt;height: 100.6pt;v=
ertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><strong><em><span style=3D"font-size:12px=
;">Data comprehensiveness</span></em></strong></p>
</td>
<td style=3D"width: 81pt;border-top: none;border-left: none;bor=
der-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(156,=
194, 229);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Data prov=
ided not reflective of the target universe</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;border:none=
windowtext 1.0pt;padding:0in;">=C2=A0</span></p>
</td>
<td style=3D"width: 116.75pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);padding: 0in 5.4pt;height: 100.6pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">A partner=
who understands the target sector and is able to identify companies as to =
where they are in the value chain of their sector</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">=C2=A0</s=
pan></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">'Poi=
nt-in-time' research ensuring an accurate and current picture of a mar=
ket</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;border:none=
windowtext 1.0pt;padding:0in;">=C2=A0</span></p>
</td>
<td style=3D"width: 65.75pt;border-top: none;border-left: none;=
border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(1=
56, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100=
.6pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><strong><em><span style=3D"font-size:12px=
;">Costs & commercial models</span></em></strong></p>
</td>
<td style=3D"width: 69.2pt;border-top: none;border-left: none;b=
order-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1pt solid rgb(15=
6, 194, 229);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: 100.=
6pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:12.0pt;font-size:14px;=
font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Commitment=
to on-going annual spend</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">Data requ=
irements not being at the volumes that make the per record price sustainabl=
e</span></p>
</td>
<td style=3D"width: 109.45pt;border-top: none;border-left: none=
;border-bottom: 1.5pt double rgb(91, 155, 213);border-right: 1.5pt double r=
gb(91, 155, 213);background: rgb(222, 234, 246);padding: 0in 5.4pt;height: =
100.6pt;vertical-align: top;">
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px=
;font-family:"Arial",sans-serif;'><span style=3D"font-size:12px;">A partner=
that has flexible commercial models that are aligned with your specific ne=
eds and who can ensure competitive and sustainable =E2=80=98per record=E2=
=80=99 transaction rates</span></p>
</td>
</tr>
</tbody>
</table>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"color:black;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial",sans-serif;'><span style=3D"border: 1pt none windowtext; padding: 0in;=
font-family: Arial, Helvetica, sans-serif; font-size: 14px;">We would be d=
elighted to schedule a call with you to discuss your own objectives and cha=
llenges when it comes to managing your data requirements=C2=A0</span><span =
style=3D"color: black; font-family: Arial, Helvetica, sans-serif; font-size=
: 14px;">at=C2=A0</span><span style=3D"font-family: Arial, Helvetica, sans-=
serif; font-size: 14px;">Aceite El dorado</span><span style=3D"border: 1pt =
none windowtext; padding: 0in; font-family: Arial, Helvetica, sans-serif; f=
ont-size: 14px;">=C2=A0and to explore how we might be able to address these=
.=C2=A0</span><span style=3D"font-family: Arial, Helvetica, sans-serif; fon=
t-size: 14px;">Please feel free to <a href=3D"https://labs.cognition-soluti=
ons.com/r/4f7721cc5d847798e8f5e78e1?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOj=
A7czoxNDoiY2FtcGFpZ24uZXZlbnQiO2k6MTtpOjQxNzk7fXM6NToiZW1haWwiO2k6NTQwMztzO=
jQ6InN0YXQiO3M6MjI6IjYyYjRiNGVjNzVkMjExMzUxNjI4OTQiO3M6NDoibGVhZCI7czo3OiIz=
MTQ0MDQ5IjtzOjc6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1NDAzO319&">schedule=
a meeting</a> based on your availability.</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">I also thought it would be useful to connect with you =
via <a href=3D"https://labs.cognition-solutions.com/r/01473e30f2709141d4e82=
08c6?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2FtcGFpZ24uZXZlbnQiO=
2k6MTtpOjQxNzk7fXM6NToiZW1haWwiO2k6NTQwMztzOjQ6InN0YXQiO3M6MjI6IjYyYjRiNGVj=
NzVkMjExMzUxNjI4OTQiO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc6ImNoYW5uZWwiO2E=
6MTp7czo1OiJlbWFpbCI7aTo1NDAzO319&">LinkedIn-Matthew Robinson</a>=C2=A0</sp=
an></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"color: black; font-family: Arial, Helvet=
ica, sans-serif; font-size: 14px;">I hope to be able to meet you soon<em>.<=
/em></span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">=C2=A0</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";'><span style=3D"font-family: Arial, Helvetica, sans-seri=
f; font-size: 14px;">Kind regards,</span></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><strong><span style=3D'font-family:=
"Calibri","sans-serif";color:#4B4B55;'>Matthew Robinson</span></strong></p>
<p style=3D'margin:0in;margin-bottom:.0001pt;font-size:14px;font-family:"Ar=
ial","sans-serif";line-height:12.65pt;'><span style=3D'font-family:"Calibri=
","sans-serif";color:#4B4B55;'>Commercial Director</span></p>
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ial","sans-serif";'><span style=3D'font-size:13px;font-family:"Calibri","sa=
ns-serif";color:black;'>44-79-3955-5447</span></p>
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ial","sans-serif";'><a href=3D"https://labs.cognition-solutions.com/r/73917=
c360f38aa8ebc05d76de?ct=3DYTo1OntzOjY6InNvdXJjZSI7YToyOntpOjA7czoxNDoiY2Ftc=
GFpZ24uZXZlbnQiO2k6MTtpOjQxNzk7fXM6NToiZW1haWwiO2k6NTQwMztzOjQ6InN0YXQiO3M6=
MjI6IjYyYjRiNGVjNzVkMjExMzUxNjI4OTQiO3M6NDoibGVhZCI7czo3OiIzMTQ0MDQ5IjtzOjc=
6ImNoYW5uZWwiO2E6MTp7czo1OiJlbWFpbCI7aTo1NDAzO319&" title=3D"http://www.cog=
nition-solutions.com"><span style=3D'font-size:13px;font-family:"Calibri","=
sans-serif";color:#0563C1;'>www.cognition-solutions.com</span></a></p>
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d States =C2=A0</span></strong></p>
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